13 designers share their ideas on the future of the house


Last week, Home affairs hosted its third annual Future of Home conference, where we facilitated in-depth conversations with leaders from the home industry and beyond about the forces of change shaping the industry. From remote design consultations to the work-at-home model to a deep dive into NFTs and the metaverse, the two-day event covered a wide range of topics designed to take attendees out of their comfort zones and fit together. look to the future. After the conference, we asked 13 designers who were in attendance—Ahmad AbouZanat, Cristina Casañas-Judd, Lauren Because we, Emilie Clark, Jamie Duck, Zoe Feldman, Barry goralnick, Kathy kuo, Gala Magrina, Joy Moyler, Noz Nozawa, Beth diana smith and Katie Stage– what the future of the house looks like for them.

Noz NozawaAlanna hale

Digital natives
“My biggest takeaway is that my future clients who are digital native kids today will have had a fundamentally different relationship with the spatial design than anything my current clients might even imagine. I’ve learned that babies who interact with smartphones create new formative neural pathways that make their brains different, and young people create their own wild spaces in metaverse games like Fortnite and Roblox, which don’t have to adhere to. rigid rules of rectangular rooms – or even gravity, for that matter! It is telling to envision the possibility that our future generations of homeowners will perceive their homes as having the potential to be as inventive as the spaces they are creating today with their in-game currency, and which they will demand of our industry. to create products and solutions that match their imaginations. It is an intimidating and inspiring notion to think that my future employees, colleagues and clients will have started their love of home this way. –Noz Nozawa, Noz Design, San Francisco

Zoe Feldman

Zoe FeldmanCourtesy of Zoë Feldman

Growing demand
“I am more convinced than ever that we will continue to use digital platforms to make design more accessible and intelligible. I think people will continue to put their homes first and have more access to good design than ever before. The pandemic has forced us to look at our homes differently and has resulted in greater demand for home improvement. I believe this demand will only increase with time and exposure. I think the future of the house is much more chic than today! “-Zoë Feldman, Zoë Feldman Design, Washington, DC

Ahmad AbouZanat

Ahmad AbouZanatCourtesy of Ahmad AbouZanat

Holistic approach
“The pandemic has pushed wellness to the forefront of the conversation about the future of the home. Well-being not only for our end users, owners, but also in the way we as professionals run our businesses, work with industry partners and continue to improve our practice. The main takeaways for me have been to provide clear communication about the services I provide, as well as the changes and impact these services will have. This clarity becomes a filter that ultimately leads to collaborations that are better suited to me and my clients. —Ahmad AbouZanat, Project AZ, New York

Lauren Caron

Lauren CaronCourtesy of Lauren Caron

Brand change
“My biggest conclusion was the confirmation that we are in an industry that will continue to create beauty in the world and improve the lives of people. As long as we focus on our own individual story, we will find the right clientele that will connect with us and allow us to continue in our business. I think my views on interior design branding have changed a bit. The brand may no longer be at the center of building a successful design business within this industry. Now it’s more about the designer and what sets them apart. This is now what we should be focusing on as we continue to grow and develop our business. “ —Lauren Caron, Studio Laloc, Seattle

Katie Floor

Katie FloorCourtesy of Katie Storey

More is more
“In the future, there will be more collaborations, more flexibility, more mobility and more creativity, so many positive trends! Oh, and for better or worse, there will be more design in the Metaverse as well. ” —Katie Storey, Floor Design, San Francisco

Beth diana smith

Beth diana smithCourtesy of Beth Diana Smith

Virtual reality
“I think the future of the home is virtual and automated, with a strong need for digital content creation and social media prioritization, where many soak up their inspiration and find designers they love. The conference changed my way of thinking and the way I prioritize what to focus on and what to learn in the short term. —Beth Diana Smith, Beth Diana Smith Interior Design, Irvington, New Jersey

Cristina Casañas Judd

Cristina Casañas JuddCourtesy of Cristina Casañas-Judd

The power of numbers
“The future of the house is a matter of collaboration. After listening to the many amazing speakers such as Martha stewart and Jim shreve and hear Deesha DyerThe mighty journey of, it always came back on a loop [to me] Everytime. We need each other to achieve and maintain meaningful growth in our lives and throughout the design community. ” —Cristina Casañas-Judd, Me and General Design, New York

Joy Moyler

Joy MoylerCourtesy of Joy Moyler

Family affair
“Technology will continue to make our lives easier, of course, but what really inspires me is the return to a more multigenerational family environment, which includes several generations living again under one roof, in a setting similar to a complex where everyone has their own place and meets in public spaces. The pandemic has taught us a lot about the negative impact of being separated from loved ones. Working from home will also have a more dominant footprint in the home, which also connects to more opportunities for wellness sanctuaries. I believe they will go hand in hand as we strive to achieve a more defined balance in our lives. ” —Joy Moyler, Joy Moyler Interiors, New Rochelle, New York

Gala Magrina

Gala MagrinaCourtesy of Gala Magriñá

True colors
“Like many industries and institutions, there are many outdated ways of doing business in the interior design world, and the biggest message I got was to keep evolving constantly – thank you, Martha Stewart! – and also to stay real.and authentic when showcasing yourself and your brand. I loved hearing that if you don’t scare people off with your message and your branding, you don’t. not a good job because the flip side is attracting your best customers who love you for who you are. Technology also appears to be a huge game changer that will not only influence the way we work with them. customers in the future, but also the way we make money, whether it’s designing metavers or selling NFTs. The tech part of the conference is really what changed my way of thinking. to the future of our industry and expanded my vi sion – and for this I am very grateful. —Gala Magriñá, Gala Magriñá Design, New York

Barry goralnick

Barry goralnickCourtesy of Barry Goralnick

Real deal
“While flexible working is part of our culture, there are a number of ways the home needs to work. But personal in-person interactions with customers, fabrics and finishes, as well as the true understanding of being in a space, are irreplaceable. The type of money we are paid with may evolve into cryptocurrency, but in designing high-end homes, extraordinary quality and gorgeous coins to die for is always white space that seeks to be filled by someone. ‘one with experience who can deliver results. —Barry Goralnick, Barry Goralnick Architecture & Design, New York

Jamie drake

Jamie drake Courtesy of Jamie Drake

Wide view
“The future of our industry, right now, is blinding. But as we all know, meteors crash, fireworks go out. My teachings were multiple: there are new opportunities; the world evolves ; stay agile; intimately market our business; and talk about our uniqueness. Have my opinions changed? No. They have been enlarged! —Jamie Drake, Drake / Anderson, New York

Emilie clark

Emilie clarkCourtesy of Emily Clark

The sharing economy
“If I could predict one emerging theme for the future of the home industry, I would say it’s sharing. It should come as no surprise that post-pandemic, when we’ve all been so apart for so long, we long for sharing and connection. I can see this desire manifested through shared living spaces like multigenerational design, condominium and cohabitation, as well as shared workspaces and shared values ​​like diversity initiatives and ethical and sustainable corporate goals. . Designing for the shared metaverse is fascinating, and it seems particularly evident to me how much in demand design thinkers will be, not only in the future of the home, but also in the future in general. We’re uniquely equipped to creatively solve problems and connect on an intimate level with our clients, and these skills will set us apart. —Emily Clark, Clark & ​​Co. Homes, Eagle, Idaho

Kathy kuo

Kathy kuoCourtesy of Kathy Kuo

Living in the future
“The last 18 months have accelerated us to 2030. With this momentum, our design technology will have to adapt to an increasingly virtual world. In contrast, brands need to ensure that IRL experiences are much more memorable, experiential, and grounded in trust and security – the two aspects that erode as we become less reliant on human interaction and more reliant. of technology. As design innovators in space, we need to design companies that explain how interiors will evolve in three to five years and how customers want to experience spaces then. What kind of AR software and technology will our future designers need to learn, and how do we hire and train for these designers? ” —Kathy Kuo, Kathy Kuo House, New York

Photo of the home page: The 2021 Future of Home conference | Kevin Lau for Business of Home


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