“5g, telematics and Adas will redefine in-car experiences”


Can you help us understand Qualcomm’s role in creating connected and intelligent automotive experiences?

With over 20 years of experience, Qualcomm is the technology provider for the global automotive industry, working alongside global automakers and their Tier 1 partners, who are increasingly using a broad portfolio of our automotive solutions. . In the past, the automotive industry relied on highly optimized, low-cost manufacturing supported by robust R&D and a skilled workforce. Today, growing customer demand for unique features and use cases for next-generation automobiles and transportation solutions continues to grow, creating a tremendous opportunity for modernization that is driven by:

• Electrification and battery electric vehicles which in turn require the deployment of charging infrastructure and innovation in battery technology

• Advanced semiconductors and software that allow automakers to redesign electronics and digital architecture to create an ever-evolving platform on wheels, where a software-defined vehicle takes the lead

• Always-connected vehicle platforms that enable a plethora of use cases unlocking new business models that support passenger vehicles, commercial fleets, shared mobility and all forms of co-ownership

• Automated driving which makes cars safer; a highly assisted experience that allows drivers to opt out and, potentially, be removed altogether – enabling a variety of new use cases in passenger and commercial applications

At Qualcomm Technologies, we are constantly innovating our transportation solutions portfolio, developing an ever-changing roadmap of products, technology innovations and partnerships to help redefine the new automotive and transportation economy. Our innovations bring together consumer platforms, wireless technologies, semiconductors, cloud and software with 5G, AI, XR and high performance computing, as well as advanced audio technology , video, camera, displays and sensors, all designed to deliver superior quality. consumption experiences in the vehicle and on the road.

There have been conversations about the Snapdragon digital chassis. Can you help us understand the architecture?

The Snapdragon Digital Chassis is a comprehensive set of cloud-connected automotive platforms for telematics and connectivity, computing, driver assistance and autonomy. Automakers use them to create personalization that rests on four pillars – Digital Cockpit; Advanced Driver Assistance System (ADAS) and Autonomous Driving (AD); automatic connectivity platforms; and Car-to-Cloud services. Let’s talk a little more about these four offers.

The Snapdragon Digital Cockpit platform offers automakers the ability to transform in-car experiences and offers always-connected system-on-chip (SoC) and virtualized software solutions. The Digital Cockpit creates a multi-screen, multi-camera, premium audio, video and multimedia experience that supports both security and the overall consumer experience.

The ADAS solution offers a complete set of advanced features for driving assistance and autonomy. It offers a flexible architecture that allows automakers and Tier 1 (key design and manufacturing partners) to bring their own driving policy, parking or driver monitoring stack, and advanced navigation that can be integrated to our Arriver-based turnkey driver assistance stack.

The Auto Connectivity Platform enables automakers to meet growing demands for safer and more immersive driving experiences. It’s powered by LTE, 5G Connected Services, Cellular Vehicle-to-Everything (C-V2X), Wi-Fi, Bluetooth and Precise Positioning – which together securely connect vehicles to the cloud, to each other. others and to the surrounding environment and infrastructure.

Our Car-to-Cloud services enable automakers to deliver feature flexibility, performance upgrades and new features through pre-integrated software and service platforms designed for new monetization models, that automakers can develop.

Which Indian automotive suppliers does Qualcomm currently work with? What types of technologies does Qualcomm provide to these OEMs?

In India, we work with almost all major automotive OEMs in both the 4-wheel and 2-wheel segments.

To name just a few publicly announced commitments, we have partnered with Mahindra on the highly successful XUV700 for their “SmartCore” cockpit domain controller technology, which is powered by Snapdragon 3rd Generation Cockpit Platforms, developed in conjunction with Visteon to transform in-car experiences. for the Indian market.

We also provide the technology that powers Ola electric scooters. The platform used provides connectivity, computing capabilities and enables rich immersive displays with power saving software.

Ather Energy also uses our Snapdragon platform in its smart electric scooters.

How will 5G and other breakthrough technologies help transform the automotive industry?

The automotive sector has seen high technology adoption over the past year that exceeded the cumulative rate of the past five years. Automobiles now offer an increasingly forward-looking experience that will allow the passenger to drive comfortably, be safe and be better entertained. These include 4G and 5G connectivity which enable high-bandwidth channels for high-resolution touchscreens, high-resolution media streaming and high-definition video. Major automotive industry trends in electrification, mobility as a service and autonomous driving are already taking advantage of new 5G connectivity solutions. C-V2X supported by 5G via advanced alerts and ADAS will exponentially improve driver safety. The rollout of 5G and the adoption of electric vehicles in India will lead to deeper partnerships across the automotive ecosystem, where partners will leverage each other’s capabilities to accelerate innovation. Startups are using 5G in their designs to deliver services and solutions that take advantage of lower latency, faster and better bandwidth, and increased security offered by 5G.

From India’s perspective, with 5G still around the corner, do you think there will be a delay in the transformation of the automotive sector?

The transformation is already underway, as evidenced by the latest vehicles launched by automakers and the depth of technology-driven user experiences that are embedded in the dashboard and other parts of the automobile. 5G, telematics and ADAS will redefine in-vehicle experiences for passengers and enable a multitude of use cases related to safety and traffic. 5G will also support C-V2X technologies that enable vehicles to communicate directly with each other from vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I), vehicle-to-internet (V2I) and vehicle-to-vehicle pedestrian (V2P). This will encourage safe behavior among drivers and everyone on the road. While V2X features were previously only found in high-end luxury vehicles, they are now common across all car segments. It is expected that by 2024, 5G use cases such as fleet telematics devices and in-vehicle tolling devices will take advantage of V2X capabilities already available in cars, accelerating the transition to intelligent transportation.

What is your opinion on the current scenario of the automotive industry in India? What do you think of the PLI for the sector?

The Indian automotive industry is in transition with the evolving EV ecosystem and the disruptions created due to the pandemic. However, the sector has also seen good investments, new OEMs and factories which will eventually lead to increased job opportunities. The Production Linked Incentives (PLI) scheme announced by the government last year is proving to be a significant catalyst as it will help global companies move parts of their supply chain to India. With the advent of 5G and smart technologies accelerating the scale of connectivity and edge processing, the demand for more innovation will only grow, creating greater opportunities in industries like automotive, health and manufacturing. This will also allow local businesses to not only serve India but also export their products. Major announcements from the Union budget, such as a new battery swapping policy and the implementation of electric vehicles in the commercial vehicle segment, will certainly help the sector in the long term. The growth of battery swapping infrastructure will help encourage greater adoption of electric vehicles, especially in the 2- and 3-wheel utility vehicle segment. This has increased the focus on expanding EV infrastructure across the country, with more EV charging stations to help vehicle owners switch to EVs without any aftermarket issues. It will also encourage the sector to create sustainable and innovative business models for batteries and energy as a service, thereby improving the efficiency of the electric vehicle ecosystem in the country.

Does Qualcomm work with startups that cater to the automotive space? What type of involvement do you have?

Startups play a crucial role in the automotive ecosystem, which Qualcomm continuously supports. Over the past few years, Qualcomm has been working with some start-ups to move from the drawing board to a commercial product launch through various programs, such as Qualcomm Design in India Challenge. The Indian EV space is creating new opportunities for EV startups to enter and disrupt the industry. We also intend to continue to act as a catalyst by being early investors in potential automotive startups through our venture capital arm, Qualcomm Ventures.

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