“ A designer at coronary heart ” | Kashmiri artist-musician makes personalised papier-mâché clothes and is on ‘Forbes 30-under-30’ listing
All of it occurred at dwelling. When the self-taught musician turned designer noticed denim jackets mendacity round in a nook of his bed room, he determined to show them into artworks, giving delivery to his distinctive line of customized jackets.
Aaquib Wani, 29, from Safa Kadal, a downtown district of the summer season capital, Srinagar, who’s captivated with reviving conventional artwork, together with papier mache, Sozni and different kinds lesser-known Indian artwork corresponding to Gond and Pichwai, works with a group of artisans and embroiderers from completely different areas to create these distinctive items. His latest collaborative showcase with Levi’s is proof of his new perspective.
Wani, who’s presently based mostly in Delhi, is a graphic designer and experiential designer with a distinction. He says he wears Kashmir in all of his works.
“I put on my tradition in all my works,” he says. “Individuals everywhere in the world should have heard of papier mache packing containers, however have you ever ever heard of papier mache jackets. I assumed I’d take this actually superb artwork to the subsequent stage.
Wani says that the language of Kashmir, its individuals, meals, tradition and values are exceptionally distinctive. “We have to have knowledgeable imaginative and prescient to create out-of-the-box initiatives and alternatives for our aspiring artisans and entrepreneurs,” he says.
“My first interplay with Kashmiri craftsmanship was via my father, who he says launched him to the intricacies of artwork and tradition from the very starting,” he says. .
“When my father moved to Delhi he was promoting Kashmiri handicrafts. So from a younger age I used to be fascinated by artisans who considered designs with none know-how, made them by hand and took months for particulars. It me within the arts as a complete and extra so in conventional crafts, ”he says.
“Now, once I work with artisans, I’ve immense respect for his or her craftsmanship. In Kashmir, particularly, I really feel snug with everybody I work with as a result of there’s already an unstated relationship.
Delhi-based wedding ceremony and house designer and set up artist by career, Wani designed a part of Sangeet and Akash Ambani’s wedding ceremony from Isha Ambani.
He designs logos for manufacturers and album covers for teams. Nonetheless, he began his profession with the steel band Phobia, then labored with a music journal earlier than discovering that his ardour was enjoying with colours and 3D design.
Fully self-taught, Wani hand-paints all of his jackets and finishes them off with gildings and embroidery. “I’d say my fashion is vibrant, colourful and vigorous,” says Wani, whose jackets are in denim and leather-based, though he is additionally open to working with different supplies.
“We consider in self-sufficiency. the kind of air pollution we’re witnessing, we wish individuals to put on personalised clothes, ”he says. “I collaborate with many artists all over the world and obtain many accolades for the work I do.”
‘Forbes 30-under-30 for Design’
Wani, Forbes 30 below 30 for Design ’21, is a self-taught experiential designer and artwork director with inventive experience in areas, units, interactive installations, weddings, visible and graphic design, mixing the aesthetic palettes absorbed by his Kashmiri heritage and training in New Delhi.
He has no formal coaching or training in design. From his work as an artwork director for a music journal to studying the bounds of house design below the steering of acclaimed house designer Sumant Jayakrishnan, he has mastered the artwork of not solely 2D design, but additionally design. 3d. Wani dropped out of faculty. He says creativity must be nurtured, not despised.
The 29-year-old musician-turned-visual artist reached the celebrated Forbes 30-under-30 listing within the creators class.
Wani now takes orders from prospects who wish to give an previous jacket a makeover or add colour to a model new one. He additionally makes jackets from scratch. A favourite creation was his collaboration with Levi’s. “It was to have fun the 145th anniversary of blue denims. I designed it with an enormous octopus on the again, surrounded by botanical designs. It is very chaotic. I needed the impact to be like a “butterfly in a storm”. “
“I like accumulating completely different materials, from clothes materials to bedspreads and curtains. I even have shirts comprised of sheets. And folks at all times discover it attention-grabbing, ”he says.
Wani, stated he would launch a line of shirts, pants and bomber jackets comprised of ikat and garment manufacturing unit waste. He’s additionally within the strategy of releasing a set of jackets in conventional Indian artwork like Madhubani and Pattachitra, in collaboration with small artisans.
Wani is fast to say that he has no formal coaching in graphic design, however discovered his method after being a part of the design group for the music journal Rock Road Journal, working below Bhattacharya. throughout three years. Wani, who started designing art work for his personal steel band Phobia in 2008, has labored with prog steel band Skyharbor and the steel version of the crowd-funded live performance collection Management Alt Delete.
The thought of artwork and design changing into a profession emerged when Aaquib fashioned a steel band for which he not solely composed music but additionally performed guitar and began making collateral to advertise his reveals. It was the primary time individuals observed and appreciated his work. His first skilled foray got here whereas working for the music journal Rock Road Journal the place he labored till changing into their Inventive Director. The enduring journal has been instrumental in serving to impartial music teams develop and extra well-known in internet hosting the Nice Indian Rock Competition and along with his group, he has led their whole design aesthetic. After that he labored at Scenografia Sumant which helped refine Aaquib’s inventive productions for artwork installations, weddings and house design.
After 5 years, Wani took the leap in 2018 and created his personal design studio, ‘Aaquib Wani Design’ (AWD). With twelve years of expertise, the studio works to marry components of graphic design with distinctive and modern visuals to deliver an unparalleled aesthetic to vogue, artwork, areas and types. “We’re recognized for our big selection of initiatives together with branding, inventive route, design of distinctive areas and installations for weddings, music festivals, vogue manufacturers, level of sale theme and numerous artworks, together with murals. “Our design label gives end-to-end options, together with technique, manufacturing and execution.”
Since then, AWD has labored with the United Nations for United Nations Day celebrated all over the world, and with manufacturers corresponding to Levi’s, Coca-Cola, GAS and adidas for experiential occasions, MG Motors for automotive launches, one among a form. set up for the Phoenix buying middle in Mumbai and branding and interiors because the inventive supervisor of the bespoke members-only membership – PVR Residence, and for shops like Baar Baar. The studio has additionally labored with music festivals throughout the nation, together with the Bacardi NH7 Weekender, to seek out and refine their very own distinctive design identification on-line and within the subject at venues. As well as, he led the spatial design of the Swadesh Bazaar at Isha Ambani’s sangeet celebration in Udaipur in 2018, and was a part of the group as inventive director of WDC, at his brother Akash’s wedding ceremony. Ambani in Mumbai in 2019.