Companies of all kinds are expanding into residential solar – here are seven examples


As solar power is installed in more homes and enters the mainstream, companies of all kinds are entering the market to provide ancillary or primary services. This helps develop a sort of feedback loop, providing more visibility (and improved offerings) for solar power beyond the usual marketing channels and traditional industry vendors. Here are some recent examples.

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Last year, smart home and small business security provider ADT added “energy security” to its offering by acquiring Sunpro and turning it into ADT Solar. At the time, Sunpro operated with a workforce of 3,600 full-time solar professionals with 56 locations in 22 states. This week, ADT Solar launched westward expansion plans, opening its first Colorado office in Denver. This means 40 new jobs in Denver in many areas of expertise. Discover them here.

Also this week, began offering an integrated solar monitoring solution to service providers with a new Solar Automation and Awareness Services package and a Solar Program Certification course.’s solar monitoring offering allows customers with SolarEdge and Enphase inverters to monitor home solar panel energy production and consumption. With the Solar Monitoring add-on, subscribers can track energy data for the day, week, past month, and past 12 months in the mobile app.

“ offers solar monitoring as part of an all-in-one solution in response to customers’ desire for sustainable energy solutions with their home automation and security system,” said Shawn Barry, Vice President strategic sales at

Briggs & Stratton is now able to offer a full line of smart energy storage products following the official launch of the SimpliPHI Energy Storage System (ESS). Named after SimpliPhi Power – the California-based manufacturer of energy storage systems acquired by Briggs & Stratton, LLC in 2021 – the all-new integrated SSE comes as a response to the growing demand for access to reliable, safe and efficient energy. affordable serving both residential and commercial markets.

On the installation services side, EagleView, an aerial imagery provider widely used in the construction, insurance, government and utility industries, launched TrueDesign in April, a solar design solution to provide installation-ready CAD designs for solar installers at the contracting stage. .

TrueDesign enables precise panel placement designs that are automatically optimized for maximum energy production without the need for an external site visit. Outdoor measurements and tint analysis are also provided remotely for each sales appointment, which is more accurate than publicly available LIDAR data or satellite-derived 3D models. A recent technical study by DNV GL found that the average difference in annual solar access values ​​between EagleView data and on-site measurements using a handheld shade measurement tool was between minus one percent and zero percent. You can read more about how this dramatically reduced ancillary costs in this white paper.

Aquiline Drones is a drone manufacturer that has begun to bundle its product under a franchise business model, offering entrepreneurs and those who already have property maintenance businesses the power of drone technology to deliver a variety of services. exterior cleaning and improvement. One of these outdoor maintenance verticals suggested? You guessed it: Washing of solar panels (accompanied by roof inspections).

Financial companies are also expanding into residential solar loans.

In March, PowerPay launched a new technology platform to target potential solar home customers and streamline the lending process. PowerPlay says the new platform allows consumers to receive instant loan decisions while offering a full suite of loan options for consumers with FICO scores of 500 to 850. The technology took two years to develop. with the primary purpose of making the merchant lending process easier and faster. to process point-of-sale loans at home or in the office.

Fintech company CommonBond, best known for its student loan business, officially launched its new solar financing business in February. The company unofficially launched this side of solar financing in “stealth mode” in Q3 2021, and it apparently went well: CommonBond is already on track to do $1 billion in solar originations in 2022.

Have you checked out our YouTube page?

We have a ton of video interviews and additional content on our YouTube page. Recently we debuted Power forward! — a collaboration with BayWa re to discuss high-level industry topics as well as best practices/trends for running a solar business today.

Our longer side project is Field — in which we have awkward discussions with solar manufacturers and suppliers about their new technologies and ideas so you don’t have to. We’ve discussed everything from trackless residential bridge fixing and home solar financing to large-scale energy storage value stacking and new utility-driven home solar and storage microgrids.

We also publish our project announcements for the year! Interviews with this year’s winners will begin the week of November 8. Go ahead and subscribe today to stay up to date with all that extra stuff.

Tags: EagleView, sales and marketing

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