Creative Capital: Feral’s Rafiq Mohamad, the brand genius behind some of Singapore’s best restaurants and bars

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WHO HAS BEEN THE MOST FUN OF THE DIFFERENT TALENTS YOU HAVE WORKED WITH?

Each talent chosen brought a certain energy and flavor that created a holistic and dynamic overall event. We told all the talent involved on the day of the event that it was their show. We wanted the names of the creative talents and the incredible work they do to be in the consciousness of the guests and the Singapore Tourism Board. I am very grateful to Plus Collaboratives for allowing me to be part of their team for this event. We worked closely together from the ideation to the execution of the event. The level of thoughtful rigor we applied to this event was incredible. It was definitely a milestone in my career to be part of such a big national campaign event. It was really fun working with Mr Has from Rawjak and chef Drew Nocente from Salted & Hung. I got to know them both during my stay at W Singapore, back when Mr. Has was the Music Director of W Hotels Asia Pacific and Chef Drew Nocente was the Executive Chef of SKIRT. It felt like some kind of mini meeting. I think if you’re able to work with friends, that’s a real sign of how that friendship is built on solid trust and respect.

WHAT WAS THE MOST MEMORABLE EXPERIENCE OF THE CAMPAIGN?

I will never forget the expression of pure delight and wonder on the faces of the guests when the curtains came down to reveal all the talent. The guests were so excited to interact with each of them. It was such a joy to see what we had planned on paper manifest before our eyes. It validated months of planning.

WHO OR WHAT INSPIRES YOU?

Creatives who uplift and support their peers are fantastic – that generosity to empower and build a vibrant creative ecosystem. The scene is too small to work in silos. One thing I’ve learned from my close circle of friends is to always be magnanimous – it doesn’t cost you anything.

I think as creatives it’s really important to support each other. This support does not necessarily need to be translated into monetary value. I have always believed that if I am not the best candidate for a particular project, I will recommend someone who I know would do a better job.

YOU HAVE A LOT OF COOL F&B CUSTOMERS. IS IT A PASSION OF YOURS? IF SO, WHAT ARE YOUR FAVORITE PLACES TO EAT AND DRINK?

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