D&AD unveils shortlisted work in the fields of advertising, culture, design, impact and the following categories
D&AD has unveiled the shortlisted entries in the Advertising, Culture, Design, Impact and Next categories, following the second and final stage of judging the 2021 D&AD Awards. The news follows the first shortlist announced last week, in the middle of Robust bid figures after a year of unprecedented challenges for the creative industry. This year’s entries not only exceeded expected numbers, but also continue to show the quality of work produced within the industry.
Each year, the categories of the D&AD Awards evolve to best represent the creative and cultural landscape in which the work is produced. The past year has seen unprecedented digital acceleration and the adoption of new technologies reflected by the addition of new categories including e-commerce and gaming, both of which received sizable numbers of entries that exceed the numbers. of some of the more traditional categories. The strong submissions in these categories echo broader changes within society in the wake of the global lockdown that has caused a permanent shift in the way we live, work and connect.
890 entries were selected for awards in 28 categories covering advertising, culture, design, impact and the following. The pencil prizes will be awarded in two separate virtual ceremonies on May 26 and 27.
In these categories, the best ranked countries by number of preselected entries are:
- United States – 277 entries
- United Kingdom – 15 entries
- France – 50 entries
- Brazil – 42 entries
- Australia and Germany – 35 entries
- Canada – 30 registrations
- China – 29 entries
- Sweden – 23 entries
- Japan – 20 entries
The 5 best ranked companies for these categories, by number of preselected entries, are:
- Africa – 18 entries
- DDB Chicago – 12 entries
- AMV BBDO – 11 entries
- BETC Paris, DDB Germany, FCB New York, McCann London and Saatchi & Saatchi New York – 10 entries each
The total number of preselected entries in each category is:
- Book Design – 28 entries
- Branding – 74 entries
- Design transformation – 5 entries
- Digital – 54 inputs
- Digital design – 26 entries
- Direct – 50 entries
- Electronic commerce – 21 entries
- Entertainment – 24 entries
- Experiential – 35 entries
- Film – 63 Entries
- Future impact – 14 entries
- Games – 15 entries
- Graphic design – 69 entries
- Impact – 35 entries
- Integrated – 19 inputs
- Magazine and Newspaper Design – 26 entries
- Media – 50 entries
- Music videos – 37 entries
- Next creation – 5 entries
- Next Designer – 4 Entries
- Next director – 6 entries
- Following illustrator – 3 entries
- Next photographer – 1 entry
- Packaging design – 43 entries
- PR – 63 Entries
- Press and outside – 60 admissions
- Product Design – 15 entries
- Radio and audio – 20 inputs
- Spatial design – 10 entries
- Type design – 15 entries
The 890 preselected pieces are presented here.
Submissions for 2021 saw a substantial increase in entries from almost all regions. West Asia and India experienced the most significant change with an increase of 47% since 2019, followed by Oceania (42%), the United States and Canada (41%), Latin America (28%), UK (22%), Africa (19%), Europe (12%) and China (9%). In addition, 20% of this year’s submissions came from newcomers.
Tim Lindsay, President of D&AD, said: “It is inspiring to see such an incredible amount of work submitted to this year’s awards, despite the challenges that have been placed on the industry during the pandemic. This year’s full roster exemplifies the determination of the creative community and showcases the world’s top talent. The introduction of exciting growth categories such as games and e-commerce demonstrates our commitment to raising the most innovative and forward-thinking work produced in the creative industry. We now look forward to the next virtual ceremonies that will allow us to discover which of these works industry experts believe best summed up the creative excellence worthy of a coveted pencil.
D&AD has partnered with Asana, a leading management platform for teams, which supports the 2021 awards. Following the D&AD awards ceremony, D&AD will delve deeper into the lessons and ideas from this year’s winning work , including posting a Creative Leaders Interviews series aimed at discovering how to lead a successful creative team, made possible by Asana’s sponsorship.
D&AD is also launching the Jury Insights film series, a roundtable program – released every fortnight starting June 8 – in which judges from select categories will discuss what makes Crayon’s winning work, alongside trends and of the 2021 award themes.