DMU experts team up with a luxury fashion brand to present their research at COP 27

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A commitment to making the fashion industry more sustainable led DMU researchers to partner with a luxury clothing brand exhibiting at the United Nations COP 27 climate change conference in Egypt.

COP 27 opens before world leaders

London-based luxury womenswear brand L Saha has reached out to professors at DMU School of Fashion and Textiles and the university’s Institute for Energy and Sustainable Development (IESD) to support an exhibition during the COP 27 event, which brought together world leaders in Sharm el-Sheikh to address the climate emergency.

L Saha’s designs, which have dressed stars and royal families, are created sustainably and ethically and focus on exceptional craftsmanship.

Everything that goes into every piece of luxury women’s clothing is considered, from the farmers who cultivate the crops to create the textiles to ensuring a fair wage for the artisans who sew the designs by hand.

The brand’s founder, Labone Saha, has previously said ‘we can’t burn down our house for the sake of profit’ and DMU academics are delighted that she approached the university for support during the COP 27.

Main SAHA L collection

Part of the L Saha Fall/Winter collection

The L Saha exhibition will draw on DMU’s research that shows the devastating effect the fashion industry has on the planet and how DMU counters it.

Dr Claire Lerpiniere, associate professor, researcher and teacher of textile design at DMU, ​​said: “It is wonderful to partner with a brand driven by the principles of sustainability, equality and human rights. man on the world stage.

“L Saha is what the future of the fashion industry can be – fully sustainable and ethical with beautiful design aesthetics.

“Our scholars and students are fully aware of the global challenges facing the fashion industry, but our teaching and research covers everything from the textile manufacturing process to the durability and longevity of garments, as we are working to make the industry more sustainable.

“We are also aware of the importance of promoting sustainability across all of our DMU faculties covering everything from the student experience to our work as a civic university. DMU recognizes that we all have a role to play.

The L SAHA COP 27 event resized

Climate protesters outside COP 27 in Egypt

Muyiwa Oyinlola, Director of IESD at DMU, ​​will be at COP 27 for the L Saha exhibition.

He said: “We are delighted that our expertise and experience in areas essential to addressing the challenge of sustainability in the fashion sector means that we are partnering with L Saha for this COP27 exhibition as part of the energy , industry and just transition.

“During the exhibition, we will highlight how our cutting-edge research in low-carbon technologies – such as renewable energy technology and energy efficiency – and the circular economy – which includes sustainable production and consumption, upcycling and recycling – can benefit the manufacturing process of textiles around the world.”

Sustainability is a major focus for DMU, ​​which is the only UK university to be a hub for the United Nations Sustainable Development Goals (SDGs) – a set of 17 goals aimed at making the world a better place.

L SAHA cop 27 logo main image

COP27 logo

DMU’s School of Fashion and Textiles was named the winner of the Next Generation Learning and Skills Award at last year’s Green Gowns Awards, which recognize the most sustainable projects in higher education today.

It has enhanced its courses and curriculum to ensure graduates are empowered to create positive change and reverse the devastating environmental impacts of the global fashion industry, which is currently responsible for 10% of global gas emissions Greenhouse effect.

The university won two more Green Gown Awards last week. DMU’s Director of Sustainability, Karl Letten, Energy Team and Estates and Facilities Management won the 2030 Climate Action Award, while DMU Global received the Building Award Back Better.

Carolyn Hardaker, Director of the School of Fashion and Textiles, said: “It’s been a year since this school won a Green Gown Award and was represented at the Dubai World Expo, so it’s wonderful that we let’s have another opportunity to have our teaching and research brought to the world stage.

Posted on Wednesday, November 16, 2022

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