Introducing the Forbes CMO Hall of Fame


By Seth Matlins Managing Director, Forbes CMO Network

JTo mark the 10th anniversary of Forbes’ list of the World’s Most Influential CMOs, we’ve created the Forbes CMO Hall of Fame, recognizing top marketers who have appeared, or would in 2022, have appeared on the list at least five times. since its creation.

Going forward, in what would be the fifth year a CMO has been included on the list, they will also be part of the Forbes CMO Hall of Fame.

For our first 18 inductees – and all who will follow over time – the induction recognizes their lasting influence and impact on the brands and businesses they manage, on our industry and, often, on the cultural landscape itself. . With a nod to the astrological definition of “influence” offered in the first paragraph, these are the stars of marketing. But unlike those ethereal and distant bodies that had imagined an influence on our lives, these Hall of Famers exerted a concrete and often profound influence. We salute them.

In alphabetical order:

Leslie Berland

CMO: Twitter

CMO of Twitter since 2016, Berland first appeared on this list in 2017, and every year since. Responsible for Twitter’s global consumer, product and sales marketing and communications, she also served as the company’s chief human resources officer from 2017 to 2021. Prior to Twitter, she was executive vice president of global advertising, marketing and digital partnerships at American Express.

Linda Boff


With GE for nearly 20 years, Boff has served as the company’s Chief Marketing Officer since 2015, overseeing global marketing, brand, content, digital and corporate sponsorships. Boff also manages GE’s global learning and philanthropy, and co-leads the GE Women’s Network. She first appeared on this list in 2017.

Chris Capossela

CMO: Microsoft

At Microsoft for more than 30 years, Capossela has been CMO of the consumer and business sides of the business with nearly $200 billion in annual revenue over the past 8 years. His oversight and influence extends to all Microsoft services and products, business planning, brand, advertising, events, communications, research, advertising sales, and Microsoft Stores. He first appeared on this list in 2017.

Olivier Francois

Global CMO, Stellantis and Brand CEO: Fiat

For the past 14 years, Francois has been Global CMO of Stellantis for its entire portfolio of brands, which includes, among others, Dodge, Fiat and Maserati and has been Global President of the Fiat Group since 2011. The specialist in Longtime automotive marketers first appeared on this list in 2014.

Julia Goldin

Global Product and Marketing Director: Lego

Lego’s Global Chief Product and Marketing Officer since 2015, this former Coca-Cola and Revlon CMO marketer is responsible for product development, marketing, research and ideas, licensing, partnerships and internal creative agency. of the brand. She first appeared on this list in 2018.

Kristin Lemkau

Managing Director: JP Morgan Wealth Management

Lemkau first appeared on this list in 2014, when she was CMO of JPMorgan. She held this role until 2019, where she led a global marketing team responsible for brand, media, analytics and consumer communications. One of the too few CMOs to become a managing director, she is currently CEO of JP Morgan Wealth Management.

Anne Lewnes

CMO and EVP, Corporate Strategy & Development: Adobe

For more than a decade, Lewnes served as Adobe’s CMO, leading the brand’s connections to creativity and the creative community, as well as its digital marketing and design. After joining Intel in 2006, she pioneered the company’s digital shift and spearheaded its growth. She first appeared on this list in 2017.

Antonio Lucio

Principal and Founder: 5S Diversity

Currently Director and Founder of 5S Diversity, Lucio has held roles as Global CMO for Facebook, HP Inc. and Visa, as well as Director of Portfolio Innovation and Transformation for PepsiCo Inc. He has appeared for the first on this list in 2012, when he was CMO of Visa. He appeared on the list as CMO of three different companies.

Michelle Peluso

Executive Vice President and Chief Customer Officer, CVS Health and Co-Chair: CVS Pharmacy

Since joining CVS in 2021, Peluso has been responsible for transforming CVS Health’s customer experience across multiple touchpoints. She first appeared on this list in 2016, when she was CMO for IBM, where she oversaw all global marketing and brand experiences, digital sales and commercial activities. She first appeared on this list in 2012, when she was at Citigroup. She appeared there, as CMO of Citi and IBM.

Marc Prichard

Brand Manager: Procter & Gamble

Pritchard has been with Procter & Gamble for over 40 years, serving the entire company. He has been P&G’s Chief Brand Officer since 2014, responsible for the company’s brand building disciplines and marketing innovations worldwide. He first appeared on this list in 2013.

Raja Rajamnar

Marketing & Communications Director: MasterCard

Rajamannar has served as MasterCard’s Chief Marketing and Communications Officer and President of its Healthcare business since 2013. Responsible for all aspects of brand marketing and leading its transformation, he previously worked at Citi, Diner’s Club and Unilever. He first appeared on this list in 2015.

Phil Schiller

Apple Companion: Apple

At Apple for more than 30 years, Schiller served as the company’s long-time vice president of marketing, where he led the introduction of a portfolio of products that have since become cultural touchstones. He is currently an Apple Fellow. When Forbes’ first list of the world’s most influential CMOs debuted in 2012, Schiller ranked No. 1.

Diego Scotti

Executive Vice President and Chief Marketing Officer: Verizon

EVP and CMO of Verizon, Scotti has been with the company since 2014, overseeing all aspects of marketing, experience design and brand communications. He joined J. Crew, where he had also served as CMO. He first appeared on this list in 2017.

Marisa Thalberg

EVP Chief Brand & Marketing Officer: Lowe’s

Joining Lowe’s in 2020 from Taco Bell, where she served as Global Chief Brand Officer for nearly five years, Thalberg oversees marketing, corporate and consumer communications, community relations, and planning and running Lowe’s events. She was recognized on this list for her work at Lowe’s and Taco Bell, and first appeared there in 2017, when she was CMO of Taco Bell.

Lorraine Two Hill

CMO: Google

Twohill has been CMO at Google since 2009, after six years leading the company’s EMEA marketing. She leads a global team charged with telling the story of the evolution of the Google brand, driving revenue growth, and helping billions of users discover and get the most out of Google products. She first appeared on this list in 2014.

Deborah Wahl

Global CMO: General Motors

Global CMO of General Motors since 2019, Wahl has focused on transformation and growth as GM embraces the possibilities of an all-electric future. Previously global marketing director for Cadillac, she joined the auto company from McDonald’s, where she was chief marketing officer. She first appeared on this list in 2018, as CMO of Cadillac.

Keith Weed

Independent Director

Weed served as Director of Marketing and Communications for Unilever from 2010 to 2019, where he was responsible for the marketing, communications and sustainable business functions for the company’s entire portfolio of purpose-driven brands. He first appeared on this list in 2013, his second year.


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