Kei Shimada appointed Managing Director of R / GA Tokyo
R / GA introduced the appointment of Kei Shimada as Managing Director. Shimada, who’s a former affiliate associate, founding member and chief of the Digital Makers Lab at IBM Tokyo, began on April 1.
Shimada will lead the Tokyo workplace to drive innovation and people-centered work for the corporate’s native and worldwide consumer record. R / GA Tokyo just lately added worldwide and Japanese manufacturers Uber, Suntory and Nike to its buyer record.
“It is thrilling to have a revered, ingenious and influential chief like Kei on board,” mentioned Tuomas Peltoniemi, government vp and common supervisor, R / GA Asia Pacific.
“With the ambition to leverage new applied sciences to assist prospects create new options for a extra human future, coupled with an unbelievable expertise of economic and inventive success, there isn’t a one else higher to be on the head of R / GA Tokyo, ”Peltoniemi added.
Shimada was most just lately an Affiliate Accomplice, Founding Member and Head of Digital Makers Lab., A co-creation lab constructed inside IBM Japan, the place he was answerable for each main the digital transformation of shoppers and main the inventive. options.
He was shortlisted for his work in producing a classical live performance on AI at Ars Electronica in 2019, and in addition just lately received the CES 2021 innovation award for the world’s first clever assistant referred to as “Built-in Spatial Assistant. Console”.
Previous to becoming a member of IBM, he was International Director of Innovation and Enterprise Improvement at Dentsu, the place he targeted on constructing a group-wide innovation initiative Dentsu Aegis that created new options round transportable gadgets, neural expertise, location large information and disaster administration infrastructures. .
He was additionally Chief Lab Officer of dXLab, Dentsu media’s innovation lab overlaying eight Southeast Asian nations, together with Thailand, Indonesia, the Philippines, Vietnam and Malaysia.
“I’m delighted to have this chance to hitch R / GA and lead the Tokyo workplace. Having such an eclectic combine of individuals working collectively serving native Japanese and international shoppers is one thing very distinctive in Japan, and provides us a robust aggressive benefit, ”mentioned Shimada.
“I sit up for shaping and additional creating the Tokyo workplace as we offer transformative options for shoppers who play on the intersection of daring ambition, creativity and human truths.