Masaba Gupta becomes Chicnutrix Brand Ambassador, Marketing & Advertising News, AND BrandEquity
Chicnutrix, a nutritional supplement company, has hired fashion designer and actor Masaba Gupta as its very first brand ambassador. Gupta will spearhead several of the brand’s initiatives in the areas of health, wellness and nutrition.
Gupta said, “I have always felt the need to take care of yourself from a very holistic approach, whether it is wellness, beauty, nutrition or overall health. Vibrant with our proud stories of femininity, I am delighted to join Chicnutrix as the brand’s very first ambassador. I swear by something that is science backed nutrition with premium ingredients and that’s exactly what Chicnutrix brings to the table. This is the start of a very interesting journey and I look forward to making this common goal of forming good habits to help achieve good health from the inside out.
Shilpa Khanna Thakkar, Managing Director of Chicnutrix, said: “With great pleasure we welcome Masaba to our chic tribe. He is someone who is unapologetically unique, unmistakably fearless, unmistakably original and above all unmistakably inspiring. As a woman who challenged all “so-called” normal standards, creating a global brand name for herself is truly an incredible achievement. “It’s great to be associated with an authentic voice that resonates so well with the brand. Its transformation over the years has been a true inspiration to many people around the world. With this association, we aim to amplify brand awareness in urban and rural markets to create many compelling stories fueled by pure, clinically proven and practical nutrition, ”she added.