Myntra signs Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as Brand Ambassadors, Marketing & Advertising News, AND BrandEquity
The e-commerce platform will launch a series of star brand ads. These aim to target consumers across the country and give Myntra the opportunity to engage with fans of these celebrities.
New roster of Myntra brand ambassadors to join Advani and Akkineni to strengthen aspiration for Myntra among fashion forward clients
Harish Narayanan, Marketing Director of Myntra, said: “We are delighted to welcome all the Superstars to the Myntra family. These fashion icons, who are also acclaimed fashion connoisseurs, will be part of Myntra’s biggest all-star campaign ever. The campaign will strongly strengthen Myntra’s position as “India’s fashion expert” with differentiated fashion offerings and an unrivaled technology-driven shopping experience. This campaign will touch all demographics and build a deeper relationship with our customers across the country. ”
Last year, Myntra partnered with Advani as the national face of Myntra and Akkineni as the face of the South market.