Announces Partnership with The Lionesque Group and MG2 to Offer Pop-Up Store … | Your money


NEW YORK, Jan. 16, 2022 (GLOBE NEWSWIRE) — NRF Jacob K. Javits Convention Center, NYC, Booth #948 —, the first and only spatial intelligence platform powered by artificial intelligence (AI) ) industry, today announced that it has partnered with The Lionesque Group, an award-winning experiential retail strategy and design studio, and its parent company, MG2 Corporation, a global design and of architecture, to bring real-time analyzes to ephemeral shops. Using’s advanced spatial intelligence technology, brands and retailers will now be able to use their pop-up store to gain actionable insights to improve business results and deliver an enhanced customer experience. .

“We are delighted to partner with the Lionesque Group and MG2 to launch our Pop-Up Shop Analytics at NRF. As brands and retailers find creative ways to showcase their products through physical retail experiences, pop-up stores represent a flexible environment to engage directly with their customers,” said George Shaw, CEO and Founder of Pathr. have. “The ability to implement in-depth analytics for pop-up stores and drive business results is a game-changer in today’s retail market. Our technology will enable brands and retailers to deliver personalized experiences that can increase customer loyalty and drive ROI. »

Retailers are constantly navigating ever-changing shopping habits and customer demands, and pop-up stores have become an integral part of retail strategy. To date, brands and retailers embarking on short-term, brick-and-mortar retail engagements have had limited insight from in-store analytics into their customers’ behavior, preventing them from truly capturing potential increased profitability and better business results.

Using’s spatial intelligence technology and The Lionesque Group’s expertise in experiential retail, brands and retailers can now profitably understand their pop-up store performance through a variety analyzes such as:

Entry and group sizes to measure actual sales conversion rates with POS Tie-InShopper behavior, including wait times and heat mappingMerchandising insightsPersonnel optimization via customer interaction insights customers and staff Queue and waiting time at checkouts

“Partnering with to create ‘Pop-up Shop Analytics’ is the next necessary evolution for the industry. The ability to mine customer behavior and analyze that data will help shape how we use pop-up shops. as a tool to better understand customer behaviors, in-store interactions, purchase intent and to use the store as a living laboratory to inform how we design the most successful physical retail experiences possible for our customers” , said Melissa Gonzalez, CEO and founder of The Lionesque Group and director of MG2.

With out-of-the-box setup that takes less than a day,’s real-time analytics for pop-up shops are available from February.

To learn more, visit or visit booth #948 at the show.

About is the first AI-based spatial intelligence software company that uses anonymized location data from available and existing infrastructure to observe human behavior in any physical space . Its sophisticated technology transforms raw behavioral and spatial data from existing sensors into actionable, applied business learnings – enabling companies to drive the business outcomes that matter most to their business growth in real time. Founded in 2019, is headquartered in Mountain View, California. To learn more about, please visit

About The Lionesque Group, an MG2 company TLG brings retail strategy, experiential design and project management to brands and retailers looking to imagine and create human connection in physical spaces. Since its inception, TLG has produced more than 150 physical experiences in cities across the United States, always dedicated to creating immersive brand moments in a way that generates return on investment and helps its customers convey compelling stories to their public. His expertise in the three pillars of strategy, design and project management creates a holistic, end-to-end and agile approach that helps his partners shape and define the future of retail.

About MG2 MG2 is a global architecture, design, construction and branding studio. We use strategy and technical expertise to create innovative community environments, customer experiences and customer programs. Driven by social responsibility in our work with brands large and small, MG2 is consistently ranked among the top architectural firms in the country and among the top retail design studios in the world.

With offices in Seattle, WA; Irvine, California; Washington D.C.; Minneapolis, MN; New York, NY; and Shanghai, China, our culture is rooted in celebration and mutual support, with the longstanding belief that “people make the place”.

Contact: Linden Kohtz, CommStrat for [email protected]

Nicholas Caputo, Head of Strategy for The Lionesque Group and Director of MG2 [email protected]

Photos accompanying this announcement are available at

Copyright 2022 GlobeNewswire, Inc.


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