Samsung Unveils All-New Experience Spaces in New York and London for a Whole New Era – Samsung Global Newsroom


Galaxy Unpacked is the time of year when Samsung Electronics can showcase its latest innovations and connect with the Galaxy community in new and exciting ways. This year, Samsung has created a whole new experience space for a whole new era.

Through immersive and interactive spaces in London and New York, Samsung was able to introduce Galaxy innovation to Galaxy users around the world.

These spaces featured activation zones where consumers could experience the Galaxy brand and the latest devices first-hand, including unique FlexCam, personalization and productivity features on new foldables, SmartThings connected solutions and the sustainability Galaxy for the Planet.

At the event, Samsung Newsroom caught up with two attendees who were excited to try out the devices for the first time: Vueey Le, a commercial photographer from Australia, and Kendall Forbes, a proud Samsung user from New Zealand.

For Vueey Le, the most notable device was the Galaxy Z Fold4. “As a photographer, I always try to find ways to keep my gear as small and light as possible,” Le said. “It’s great for capturing behind-the-scenes footage and quick snapshots. I could leave my tablet at home.

Meanwhile, Kendall Forbes was most excited about the Galaxy Z Flip4. “I love how compact it is,” Forbes said. “The fact that it fits in any of my pockets is amazing.”

If you want to experience the future of foldables in person, you can visit the event spaces from August 11-31 or check out some of the highlights from the global celebration below. Be sure to head over to Samsung Newsroom for more detailed event coverage and more Galaxy Unpacked 2022 updates.


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