Sexual wellness is coming to your nightstand – are you ready?
“The industry is saturated with cheap products and confusing information,” Williams said. “Terms like ‘body safe’ don’t really make sense and it’s hard to identify what makes a particular product good or bad. “
The term “body-safe” is often used to refer to chemicals and materials in intimate products, but some experts say this is a gray area due to the fact that certain ingredients that are banned in children’s toys – for example, phthalates, sometimes called a plasticizer – are not banned in adult products.
“Sex is already a vulnerable area for many,” said Williams, adding that in his company’s initial market research, they found that the existing offerings were heavily based on gender and graphics, which only create “unnecessary shame and pressure”.
“Digging deeper, we found two distinct categories: sex is viewed either clinically, in the form of safe and reproductive sex, or the seemingly hidden world of pleasure, which is surrounded by taboo,” Williams said.
Susan Davis, a professor of women’s health in the School of Public Health and Preventive Medicine at Monash University, believes that some of the issues we have around sex and pleasure come from early sex education, or its absence, in this case.
“Take the most basic manual of sexual reproduction. He’s got ovaries, a uterus, a penis, testicles, the word “vagina,” but that’s it. It is as if society is telling us collectively that the clitoris does not exist.
Davis adds that from the start some aspects of female sexuality are presented in a negative light.
“It is deeply stigmatized that any woman with a clitoris can even experience pleasure, let alone deserve it,” she continued. “I think there needs to be more social dialogue. Sex education must be transparent. If we hide things from a young age, some women will of course feel confusion or shame upon finding out their gender identity.
“We are definitely making progress, but I see a lot of work still to be done. “
Rosewell aims to present sex and intimacy in a ‘lavish’ way, launching a Simple Edition of Vibrators ($ 149 each) made from medical grade silicone, intimate oil ($ 49) and cue cards ($ 29). There are no jarring colors, cheap innuendos, or outdated constructions. Instead, it reflects the way luxuries approach skin care – sophisticated, refined and aesthetically desirable.
Australian beauty brand To drink trace a similar path. Founder Felicity Evans has set out to create a line that is both efficient and fun to use. Based on training rituals, it made sense to launch V-Oil; designed for use on the outer area of the vulva, whether as hair oil, massage oil, or to relieve discomfort during pregnancy or menopause, made from an organic blend of jojoba, rose otto and camellia seeds.
The way we buy such things is also getting an overhaul. By Woman is an Australian sex product e-commerce platform with an editorial content offering focused on women which, according to co-founder Monica Nakata, started out as an Instagram account “focusing on erotica and the notion of “Feminine” organized through a feminine gaze. “
But as the following developed, a community formed and the idea evolved into a full-fledged company stocking everything from loungewear to lubricant, suggesting that the industry no There is no need to separate sex from other luxury categories. “Our [sex toy] the offer was developed to sit unabashedly among fashion and beauty products, ”Nakata said.
Par Femme’s product offering has since become a bestseller on the recently launched sexual wellness pillar of The Iconic.
For Georgia Grace, a certified Australian sex coach and therapist, these high-level cultural shifts are precious. “When we have these open conversations about sex and pleasure, we transform society, and sexual wellness products are a key player in this current sexual revolution.”
Professor Davis echoes a similar sentiment, but points out that we as a society need to balance the celebrity cool factor with valid information. “I’m all for starting conversations, but we need these people to be knowledgeable and compassionate. We don’t want these brands or products to come out of the idea that vaginas are dirty, need improvement, or that there is something wrong with the sexual organ.. It’s a fine line.
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