The traveling exhibition “3CODESIGN – 3R: Reduce, recycle, reuse” arrives in Qatar



Doha: The Italian Embassy in Doha presents in Qatar the traveling exhibition “3CODESIGN – 3R: Reduce, recycle, reuse”, a project of the Italian Ministry of Foreign Affairs and International Cooperation organized by Silvana Annicchiarico, devoted to the link between design and sustainability. The Doha event will take place from September 16-29, 2021, at the Doha Design District in Msheireb Downtown Doha, the capital’s new beating heart.

“We are delighted to welcome to Doha an innovative exhibition project that explores through the contemporary works of emerging designers and internationally renowned names a key subject for our planet. The goal is to ensure a sustainable presence of humanity from a new creative design approach, based on reducing the use and waste of raw materials, recycling what has been consumed and the reuse of obsolete products. This need has now become an emergency due to the rapid process of land degradation and climate change, ”said Italian Ambassador to Qatar Alessandro Prunas.

“In 2021, Italy has a great responsibility in leading the green transition at the international level,” added Ambassador Prunas. “The Italian presidency of the G20, the pre-COP events in Milan and the presidency of the COP26 co-chaired with the United Kingdom in Glasgow bear witness to the importance and relevance of our country’s commitment. Italian design, thanks to visionary protagonists, has the potential to drive change in the right direction, laying the foundations for a creative process more focused on the concept of sustainability ”.

from September 16 to 29, 2021
from Saturday to Thursday, from 10 a.m. to 10 p.m.
Friday from 3 p.m. to 10 p.m.
Doha Design District, Msheireb Doha City Center

Ing. Ali Al-Kuwari, Acting CEO of Msheireb Properties, said: “We are delighted to host the“ 3CODESIGN – 3R: Reduce, Recycle, Reuse ”traveling exhibition at the Doha Design District, which addresses the important aspect of environmental sustainability, which has a direct impact on our communities and the planet. We thank the Italian Embassy and the artists for this initiative, and we are confident that our joint effort will further increase awareness of the need to adopt environmentally friendly practices in our daily lives. Msheireb Properties is committed to promoting sustainability and placing it at the heart of everything we do to support the goals of Qatar’s National Vision 2030, which prioritizes sustainable development.

The curator of the exhibition, Silvana Annicchiarico, said: “We must ensure that waste turns into raw materials and place recycling and reuse at the base of a circular economy capable of overcoming waste and waste. Not only by rethinking design and production, keeping environmental sustainability in mind, but also by building a new sociality based on sharing, responsibility and respect for future generations ”. These are some of the connotative traits of the latest Italian design, called “Ecodesign”, whose main objective is to contribute to the creation of a new ecology of the artificial.

The 3CODESIGN exhibition, with its sustainable installation plan designed by Bruno Morello, aims to offer an inevitably concise, but sufficiently paradigmatic, insight into how Italian design works in this direction and knows, according to the latest environmental sustainability needs. , a real trend reversal in relation to production systems and design strategies employed during the 20th century.

It is a global and radical overhaul of a production model which aimed at the overexploitation of resources; it means reviewing all stages of design and production, starting to think, from the start, about objects and products that become repairable, reconditioned, reusable, shareable and recyclable. Instead of ending up in landfill, an item’s value must remain in circulation by constantly regenerating.

The opening of the exhibition in Doha was attended by eco-social artist Luca Gnizio, an emerging Italian designer, whose work aims to transform every industrial waste into a precious commodity and a means of ethical education. Some of his emblematic pieces of design are exhibited in Qatar: Forstreet, Forsoulworld e Forsoulmoon.

“Through creative action, I constantly seek to refute the idea that waste produces products of inferior value,” comments Mr. Gnizio. “Quite the other way around! Waste can be turned into something beautiful and functional. I’m not just talking about works of art; my work involves ecological innovation that leads to new patented processes and products.



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