Starting a new business is hard enough, but doing it in the digital age can be even more daunting. There is so much to do and it can be hard to know where to start. But don’t worry, we’re here to help!
In this guide, we’ll walk you through everything you need to create a unique digital presence for new businesses.
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We’ll show you how to work on your website design, develop an online marketing strategy, automate your processes with software, and much more!
Establish your digital brand
Your digital brand is an essential part of your digital presence for new businesses, and making sure it’s well thought out is crucial. When establishing your digital brand, it can be helpful to write brand guidelines to share with your marketing team.
Brand guidelines should contain the brand’s consistent color palette, logo, font styles, and graphics. These will be the characteristics that will give your brand identity and help you stand out to consumers.
If you are new to branding, you may consider using an online logo maker to design your logo or outsourcing to a professional branding service. They can help you make your final product look modern and professional.
However, if you have it in your budget, you can keep everything in-house. You can hire and train a team to establish and manage your digital brand. Gather a group of online creatives to help with blog content and social media.
Online experts can help you build your brand voice and bring paying customers to your service. When working with an online team, it’s important to keep identity security in mind.
Working online exposes your business to cybercriminals who target businesses to steal their customer data. More than 85% of businesses have suffered a cybercrime attack. You need to protect your business and customer data from potential breaches.
For example, enable two-factor authentication or configure a new firewall for the office network.
Work on your online marketing strategy
In order to drive traffic to your website, you will need a solid online marketing strategy. This includes SEO, social media marketing, email marketing, and paid advertising. Determine which channels work best for your business and focus on those.
To create fantastic content, you need to use resources like Freepik, which gives you access to graphic design resources that can help you impress potential clients. The website gives you access to hundreds of free vector images and photos to create visually appealing content that helps drive engagement and conversions.
Use an online photo editor to personalize content by including your branding. A strong digital presence means putting your brand in front of potential customers. Changing your online content to display your business name is a must in a competitive environment.
Automate your processes with software
One of the best ways to improve your digital presence for new businesses is to automate your processes with software. This will free up your time to work on other aspects of your business.
Social media tools can help you schedule posts in advance instead of working on sites like Facebook and Twitter every day. You can create an entire campaign and designate when messages will be published in the future.
Another great way to automate your online marketing is to use email marketing software. This will allow you to create beautiful emails, track who opens them and clicks on links, and even automatically unsubscribes people who don’t open them.
Software like Stack’s Spatial Browser lets you easily open and monitor your digital presence. Using Stack means you can open all your apps in split-screen cards, which means you don’t have to flick between different tabs.
The more you organize your backend, the stronger your digital presence for new businesses will be. To this end, setting up an online database for your website is always a good idea to keep all your information in one place. Instead of being overwhelmed with the different tools available, you can work on your strategy in one place and plan your marketing in advance. This helps your business save costs and resources.
Start producing branded content
In order to really stand out from the crowd, you need to start producing branded content. This means developing a content strategy that aligns with your brand values and creating content that is exciting and engaging for your audience.
You can do this by creating blog posts, videos, infographics, and social media posts. Make sure the tone and style of your content matches your brand and that you use the same fonts, colors and overall design.
When it comes to branded content, quality is key. If you post low quality content, you will only hurt your business. So make sure you have a team of people who can help you create amazing visuals and create valuable content that builds your thought leadership.
Engage influencers to market your business
Another great way to market your business online is to hire influencers. These are people with a huge following on social media who can promote your product or service to their audience.
Influencers have their own audience, which you can pay to access by having an online persona demonstrate your product. Some influencers will create personalized content that speaks directly to your audience. Alternatively, you can send ready-made advertisements for them to share.
A great way to find influencers is to look at your competitors. Find the biggest accounts promoting similar products and contact them with an offer to promote yours as well.
When working with influencers, make sure you have a clear agreement outlining what they will and won’t do. Also, make sure you have a budget in place so you don’t take advantage.
Your influencer strategy should include a wide range of followings. While it may seem best to only target accounts with millions of followers, that’s not always the case. A smaller influencer who has a highly targeted niche can drive more conversions because they have a more engaged audience.
Build your network online
The best way to boost your digital presence for new businesses is to grow your network online. It means connecting with other businesses and professionals online and sharing content with them.
You can do this by joining online communities, following other businesses on social media, and reaching out to them with blog posts and articles. LinkedIn is a great way to connect with like-minded businesses and create a beneficial partnership.
When you connect with other businesses, be sure to offer something of value in return. Don’t just promote your own content; also share the content of others. This will help you build trust and relationships with other businesses.
One thing you can do is work together on virtual micro-events such as webinars. To do this, you will need to use good webinar software that can amplify inclusion and diversity in your marketing.
Co-hosting events can help you connect with another company’s audience while providing value to a wider audience than you could on your own.
To support your online events, you may need to hire a courier to ensure the safe delivery of your sensitive products or documents. If you’re teaming up with a separate company, sending your products out for an actual demo can help you convert new customers.
Having a strong digital presence is essential for any business. Using the tips in this guide, you can create an impressive online presence that will drive conversions and growth.
Be sure to focus on creating high-quality branded content, automating your processes, and building your network online. These are the basics of a successful digital presence.