The unique value of animated explanatory videos in marketing
Animated Advertising – is it an old-fashioned marketing practice or a progressive way to present your business to people?
Are you looking for creative ways to present your brand to the public? In this article, I would like to share one of them: animated how-to videos. They are short, animated ads that communicate the value of a brand or product in a minute or even less. This type of content works well on social media, website, email marketing, or advertising. If you’re wondering why, here are some of my findings on the impact of animated videos.
The way to be different
Animation is a very creative type of content by its origin. Although the popularity of animation continues to grow, a few companies are actively using it in marketing and advertising. We can see lots of carousel ads, picture ads, and even live animated video ads. But how often do you see an animated ad in the feed? I guess this rarely happens. At least, that’s what I noticed recently. Therefore, a custom-created animated ad can be an amazing way to stand out from competitive content and grab the attention of the audience. The attention span of the modern client is around 8 seconds, but it has to be yours.
Everyone or almost everyone loves animation. It’s a manifestation of creativity, and it evokes a certain nostalgia, reminding us of the sweet days of our childhood when we spent hours watching cartoons and hanging out with friends. The more creative animation, the greater commitment. Therefore, the greatest customer loyalty. It is essential to produce valuable content that will benefit people emotionally and informally. This is how trust is established between the brand and the public. Good content is a kind of brand accountability and respect to potential customers.
Fast and impressive content
By the way, an animated video is also a great opportunity to explain how your product or service works in a minute or even less while bringing fun to people at the same time. With an animated video, your brand can deliver double value to customers: presenting an effective and relevant solution to their problem and keeping them entertained, which is no less important in times of uncertainty and economic crisis. The humor and tone of your content matter a lot and have a significant impact on the customer’s first impression of the brand.
Brand awareness and recall
You might be surprised by this, but it only takes a few seconds to create a strong brand recall. If you are wondering how, think about the emotional response and the memorable impression that a fast yet powerful logo animation can give. Sonic design (a sound associated with your brand) can be very helpful and helpful in strengthening brand recall. And animated ads are a great place to apply logo animation. Short animated videos can quickly go viral and reach many people. Thus, involving an animated brand identity in the video is effective from the point of view of brand awareness and recall.
Explanation under the minute
No one likes long tutorials and explanations until the topic is very complicated and needs a detailed guide. However, even complex ideas can become easier to understand and more digestive if presented in an engaging format of an animated video. This is one of the keys advantages of animated explicators for business. You will probably need even less time to explain the concept if you combine animation, storytelling, and sound design in a short video.
Minimalism is the king. When producing animated videos to explain the essence of your product, it is extremely important to keep the story concise, clear, and short. This doesn’t have to be a comprehensive introduction of all of the product’s features, but just a few of them or just the problem your product fixes. You will be amazed at how much your brand can say in an animated video of less than a minute.
Animated video is a versatile type of content that can bring multiple benefits to businesses and help build trust with a target audience. Customer loyalty is very valuable and animation is a great way to build it. Hope this article helps you make the best description of your business and marketing.