LOS ANGELES – As the art world descends on this city for the Frieze Art Fair this week and New York galleries continue to announce branches in Los Angeles, David Zwirner has revealed details of a new complex of three-building galleries it plans to open in East Hollywood in January 2023.
“In recent years it has become such fertile ground,” Zwirner said in an interview, adding that the collector base has deepened and museums – especially the Broad – have become increasingly vibrant. “There is a very strong local art scene and we want to be part of it.”
With the new 15,000 square foot project, Zwirner joins fellow mega-galleries, which have long had a presence in Los Angeles: Gagosian, which opened in 1995 in Beverly Hills, and Hauser & Wirth, which opened in the downtown arts district. in 2016 and is opening a second space in West Hollywood next fall.
Earlier this month, Pace announced it was merging with Los Angeles gallery Kayne Griffin to open a new California home in Mid-Wilshire in April; the gallery also has a branch in Palo Alto.
Several other galleries have also recently announced plans to open here, including Sean Kelly, Lisson Gallery, Sargent’s Daughters, Shrine and the Hole.
Asked to comment on Zwirner’s entrance to the party, Gagosian said, “I wish him luck.”
Zwirner’s newly constructed three-story building at 606 North Western Avenue will open with an exhibition of new work by Los Angeles-based artist Njideka Akunyili Crosby, whom the gallery has represented since 2018.
Two adjacent existing one-story buildings that were originally Hollywood props stores in the 1930s will be restored and renovated at 612 and 616 North Western Avenue between Melrose Avenue and Clinton Street. The schedule for these will be announced in the coming months.
The entire project will be designed by New York-based Selldorf Architects, with Twinsteps Architecture as executive architect. Zwirner currently has offices in New York, London, Paris and Hong Kong.
The Los Angeles spaces will be led by Alexandra Tuttle, who joined Zwirner in early February as Senior Director, and Robert Goff, Senior Director, who has been with the gallery since 2015.
In addition to the exhibition space, the gallery will include offices, private viewing rooms and dedicated parking. There will also be 3,000 square feet of outdoor space and a garden.
There will be no restaurant, Zwirner said, in what could be read as a thinly veiled mockery of Hauser & Wirth, whose gallery includes the popular cafe Manuela: “Only the art.”